Meet Violet Lim, Co-Founder and CEO of Lunch Actually Group ⋅ Violet Lim
CNN MONEY - Jan 17 - Singapore native Violet Lim is the founder of Japanese internet dating company Diverse Co to launch a premium. That brainwave inspired Singapore native Violet Lim to launch Lunch Actually, a personalized service that matches customers with a lunch date. Asia's first female Cupid and founder of the largest dating agency in South East Asia. Starting her business at the age of 24, Violet has arranged more than.
So for example, we might have some clients who, even after quite some dates, not having much success. We can do this because we are in a unique position where we can get feedback from each date; because after our clients go on a date, we can ask the other person what they thought about our customers. And it really can be different things. For some clients, it might be a mindset issue.
And there are also some clients who have a very fixed mindset, for example, I have met ladies think there are no good guys left in the world, that all the right guys out there are either married, dead or gay.
Or there are some nice guys. You mentioned that you were in banking when you quit. Can you tell us what happened after, and was it a tough decision to make, for you to choose to do your own business — Lunch Actually?
I was working as a management associate at a bank, and the truth of the matter is my parents were already not too happy when I decided to be a banker because I studied law. So they were looking forward to having a daughter who was a lawyer.
But I am the sort of person who either does it or does not do it. The funny thing is I have a very good friend in the bank who works in Human Resources. What was every day like then, with your struggles and fears, how did you overcome them? I remember the first couple of days after I left my job I was a bit lost, but it was just a couple of days, and once I got into the rhythm of it, I enjoyed it.
And I think the more days passed, the more I realized that this was really what I wanted to do. I never knew that I wanted to be an entrepreneur, seriously. My parents were small business owners, and they never wanted me to do my own thing because they knew that it was really, really, though.
But being an entrepreneur, I get to do everything—marketing, sales, and management. I just thrive on it. Of course, there were challenges, and some of the adjustments I had to make were quite funny, now that I reflect on it. For example, when I was working at Citibank, I was on the committee of a staff recreation club known as the CitiClub, and I used to make a lot of calls to vendors to arrange events and things like that.
Sending fake messages from attractive profiles they know you will like which helps to secure a new subscriber or renew an existing one. This is an industry dirty secret. A simple internet search will reveal some of the companies that got caught, including the infamous Ashley Madison hack which showed there were almost no women in the database.
True to our mission, we have never engaged in such practices, even though from an economic standpoint, we understand why it was done. With the need to continually acquire new users with expensive marketing spend who will undoubtedly leave you eventually, the aim of many of these companies is to earn as much money as possible even when no value is added to the end user. Feeling disadvantaged because we refused to go down the slippery slope, this often kept us up at night. The conceptualisation of Viola.
AI came after being in the industry for the past 13 years, understanding the various challenges singles and couples face. We intuitively knew something has to change! Could you explain to use the benefits of using the Blockchain technology against the alternative a classic app?
One of the key usages of blockchain technology is in Viola.
AI will also employ end-to-end encryption to protect its users from any threat such as the infamous Ashley Madison hacking case. The deployment of a decentralized system and blockchain technology enables high security and authentication of users.
This powerful tool can prevent any identity theft, protect against data tampering and protect the infrastructure of Viola. Compared to a classic app, the level of security and safety is much higher with the blockchain technology utilised for Viola. How does Artificial Intelligence benefit singles looking for their soulmate?
The artificial intelligence technology in Viola. AI will grow along and evolve with the user, creating a global and borderless full loop solution from dating, courtship, relationship to marriage.
AI can give them the most relevant and curated matches, provide valuable and customised advice, as well as proactively prompt couples before any important relationship milestones and help them solve their challenges early. AI platform, and is the centrepiece of this community to reward and incentivise users. AI works with its community to generate dating and relationship content for every user based on their relationship stage.
AI will then learn from the best and highest rated answers and reward these contributors with VIOLA tokens for their efforts and wisdom. Another important usage of VIOLA token is enabling users to purchase content, goods and services within the platform.
the loop - Next Up: Violet Lim of Lunch Actually
With Ethereum Smart Contracts in place, users can interact and transact with contributors, merchants and experts at ease as all parties will receive the agreed-upon revenue share or commissions. This is important as users can perform a secure transaction without worrying about sellers not delivering the goods and services as Viola.
AI is available worldwideand merchants will not be burdened by the unnecessary hassle of users backing away from the deal. There are many aspiring entrepreneurs out there. First, it is important to know what you are getting yourself into. If you think that being an entrepreneur will give you more time and freedom as compared to your job, you will be sorely disappointed.
I am working much harder than I ever had in a job. Fortunately, it does not feel like a chore, because I enjoy what I do. Not everybody is suited to be an entrepreneur. When you are an entrepreneur, you are no longer judged on how many hours you put in; you are only rewarded when your effort produces results. Hence, do an honest assessment of whether you are suited for the entrepreneurship path, and if you are, congrats! As you go down this path, never hesitate to ask, as many have walked down this same trodden path and they are only too happy to share so that you do not commit the same mistakes.
Meet the woman bringing lunchtime dating to Asian cities
What is your favourite country to do business? With that being said, Singapore will always have a special place in my heart as the first country I co-founded Lunch Actually in with my then-fiance-now-husband Jamie Lee.
The government support in Singapore for companies in the dating industry is also something I cannot find elsewhere yet. This accreditation is a sign of trust from the government that Lunch Actually continually strives to attain high standards of professionalism and service delivery to singles.
This support from the Singaporean government in establishing Lunch Actually as a reputable dating company has certainly assured many of our clients, leading them to trust us with their love lives.
mawatari.info: Diary of a Matchmaker - LUNCH Actually and mawatari.info
Another great thing is that in Singapore, we can work with ROM Registry of Marriage to run marriage checks for all our potential member — something that we have not been able to do in our other countries. Do you work alone or do you have partners? Care to share a bit about yourself and if any your team? I love working with people, and I definitely would not be able to do what I do without my team!