40 Days of Dating: what happened next? | Creative Bloq
Followers of the viral social experiment 40 Days of Dating have been anticipating the conclusion of this real-life love saga like it was the final. What happened when two 'painfully cool' New York hipsters dated each other for 40 days and blogged about every single moment of their affair. A lot can happen in 40 days. Even more can happen in days — that's how long it's been since NYC friends Jessica Walsh and Timothy.
With the movie rights secured, Jessica Walsh talks to us about last year's experimental project 40 Days of Dating and the new book. Tim Goodman is a designer based in New York. Finding themselves single at the same time, these two friends decided to embark on an experiment — date each other for 40 days. With one a hopeless romantic and one a commitment-phobe, 40 Days of Dating attracted over 10 million unique visitors, with the world waiting with baited-breath over what would happen between these two friends.
The success has garnered a movie deal and a beautifully executed book.
Walsh talked to us about the ideas, the designs and the aftermath of one of the most talked about projects in recent years. How did the book come about? After 40 days went viral, we were approached by numerous editors and publishers who wanted us to write a book. We went sure if it made sense to make the blog into a book format unless there was significant new content.
After everything, the number one question we received from fans was: What happened after Day 40? This was a real labor of love for us. They say it takes 40 days to break a bad habit — could these two break their dating ones? What has the feedback been like? One of the most rewarding and surprising aspects of the result of releasing the blog was that we connected to people and started a dialogue about love and relatinoships Ultimately, we knew that our stories and issues were not unlike a lot of people's issues.
As creative people, we love the process of making something provocative that could potentially inspire and touch people. Naturally, as designers and art directors, it was important to us that 40 Days have an identity, however, it wasn't until the project was over that we designed the site, shot the videos, photographed our items, asked for lettering contributions, etc.
What happened after 40 Days of Dating? Jessica and Tim's big reveal
We wanted to approach the project with as much sincerity as possible. Will they damage their friendship?
What if they fall in love? The project enabled me to be more honest with myself about wanting to find a relationship with someone worth it, someone great.
Jessica Walsh And Timothy Goodman On Life After “40 Days Of Dating”
Jessie made me realize that. How did this project change your approach to design work? This project took it to a whole new personal level—mashing design with our personal lives. It created a unique storytelling platform.
Now Tim and I are working on another project. I recently heard a great quote by Lena Dunham. What was the thinking behind the design aesthetic throughout the book?
We wanted it to reflect the digital presence we had: In designing the book, our first instincts as designers was to make some big crazy fancy coffee table book with postcard cutouts and perforated pages.
But ultimately, we wanted a lot of people to have access to it. How did your design and illustration work help you process what you were going through emotionally during the experiment? We used design and illustration as a way to process thoughts and feelings.
There were moments that were very therapeutic—like on day five, when we drew and wrote things about our exes. The project was a really big risk for both of us, personally and professionally.