How to Write a Press Release in (+7 Press Release Format Examples) .. Some release dates indicate “for immediate release,” signaling to media outlets that you're ready to Think of your title like a headline in a major newspaper. How to write a press release that gets read? Write a compelling Here are a few examples of headline fails and how we would fix them. “Honda, Nissan, and. When you get that, a press release for your book can be a game changer for your into a stellar book press release, let's look at a generic example that didn't work , The intrigue/compulsion factor of your book press release headline needs to be Pretty straightforward – write the date and location you are writing from.
City, State, name of service or publisher of the press release, e. The body of the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs. Use the first paragraph to elaborate on the details of the event.
How to Write a Press Release for an Event | Social Media Today
Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this.
This part of the press release can be a bit more descriptive than previous sections. The boilerplate statement follows the body.
The boilerplate is a chunk of text that can be used repeatedly, just as an "About" page is used on a website. This is where the details about your company are listed including; the services you provide, and perhaps names the key executives as well. It can contain your mission and vision for your company. This is the public persona you wish to project for your company. Finally, the press release should include contact information.
This is the company name, telephone number, address if you wish, it is not necessary in a press releasethe company's website address, the name of the key person to contact about the release, and an email address.
How to Write a Press Release (Featuring 5 Samples) - Express Writers
Those are the nuts and bolts of writing a press release for an event. Now, let's look at the basic dos and don'ts of writing a press release for an event.
Make your PR a cut above the rest. Hubspot also has a good blog on the matter and even offers a recommended press release template. DOs Start out strong and succinct.
How to Write a Press Release for an Event
You need to grab your reader within the first few words. Vibrant verbs create interesting and fresh copy and draw the reader in. Identify a point person where readers can direct their inquiries.
Use a professional tone without jargon in your writing. Using slang, hype, and too many exclamation points may come across as more of a sales pitch, turning people off your event. Tell an interesting story with your press release. Remember you want people to be drawn to your event. They need to know how they will benefit by attending. Send the press release out in a timely fashion.
Sent too early, people won't remember it; sent too late, they may already be committed to something else. Two to three weeks in advance is a good timeline. The reader feels they are getting more value by attending than staying away. Keep your press release within words. Fresh copy keeps your reader reading to the end. You can see an example of this in the headline above. For best results, keep your headline to fewer than characters.
Longer than that and readers will find it too long. Write a Summary Paragraph The summary paragraph should be short, no more than 5 sentences and should be written to give the reader an overview of your press release. This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely.
It can also help busy journalists understand what your press release covers and pick it up if they see fit. Also notice how this press release provides two bullet points at the top, designed to give the press some fast facts about the acquisition. To make your summary paragraph interesting and compelling to readers, use it to include the most relevant and exciting information, and lay out the key points of the press release.
When you provide value early on, your readers can decide whether to stay or go. This means that including your local information is critical. As you compose the press release, add the city, state, month, day, and year of its publication. This will put your press release into context and orient the reader about the date and time of your article. There are 6 elements that should be present here: Who is the press release about?
Who is your company or the main players involved in this document? What is the topic of the press release? Why should readers care? Why are you sending out the press release? How does it affect your customers or readers? When is the subject of the press release the product release or new hire, for example taking place?
For Immediate Release: How To Write An Art Press Release
Where is your company located? How does the subject of your press release provide value? How does it help your readers? Develop the Body of the Press Release The body of your press release should expand the content of the first paragraph.
Each paragraph should be no more than 3 or 4 sentences. Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph. This paragraph is where you will explain your new product, your discovery or any advances that your company has made. You should also include quotes, if they are available.
This will give your readers an objective view of your press release and, if you quote experts, should make your press release stand out as credible. To put it another way: In some cases, a last paragraph can even be used to include a relevant influencer quote, like this press release, published on FloridaTrend.What Is A News Release?
About the Company Boilerplate Information This is the place where you can write briefly about your company. Boilerplate information is designed to give journalists something with which to offer readers context, and can help make your company more recognizable and professional.
Add Your Current Contact Information Once journalists or customers read your press release, they may want to know how to contact you. Make sure that the information you include is current so people never have any trouble getting ahold of you. This will tell your readers that nothing follows.
It also tells journalists that the end of the press release has been reached. Here are a few tips, ranging from your voice to how to put the press release together. Writing Write In Third Person. A professional voice is critical, and will take you far. Write To Your Readers.